MAD
madmarketingsol.com — Fractional CMO & GTM
Available for New Engagements

YOUR
FRACTIONALEMBEDDEDDEDICATEDSTRATEGIC
CMO & GTM PARTNER.
BUILT FOR FOUNDERS.

9 years. 300+ brands. $10M+ ad spend managed. Corporate-level marketing strategy at the speed you actually need it.

View Our Work → Let's Talk
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Fractional CMO GTM Strategy Content Marketing Performance Marketing $10MM+ Ad Spend 300+ Brands Top 10% Upwork MVP to Scale HubSpot • Keap ABM Strategy Health AI • SaaS • CPG Fractional CMO GTM Strategy Content Marketing Performance Marketing $10MM+ Ad Spend 300+ Brands Top 10% Upwork MVP to Scale HubSpot • Keap ABM Strategy Health AI • SaaS • CPG
GAP
The MAD Difference

MOST COMPANIES DON'T HAVE A MARKETING PROBLEM. THEY HAVE AN EXECUTION GAP.

We don't build decks you won't read. We step in as your marketing leadership — diagnosing what's broken, sequencing what needs to happen first, and building the engine that makes revenue predictable.

Whether you're pre-launch, stuck at a ceiling, or rebuilding from scratch — the first conversation maps the gap.

GTM Strategy Content Systems Paid Media Brand Positioning Fractional CMO CRM Architecture
$10M+
By the numbers

RESULTS THAT SPEAK.

Nine years of deliberate practice across industries, geographies, and growth stages.

0+
Brands Consulted
Spanning 12+ industries, 4 continents
$0MM+
Ad Spend Managed
Google, Meta, TikTok, LinkedIn, Snapchat, Pinterest
0+
Years Experience
From VC-backed startups to Fortune 500
Top 10%
Upwork Global Ranking
Top Rated — consistent 5-star delivery
STRATEGY
What We Do

STRATEGY THAT
SHIPS. EXECUTION
THAT COMPOUNDS.

Every engagement is built around one question: what moves revenue? No vanity metrics. Just commercial outcomes connected directly to pipeline.

01
CONTENT MARKETING
Editorial systems that generate authority, earn qualified traffic, and shorten sales cycles — not fill a calendar.
→
02
GTM STRATEGY
Positioning, ICP, messaging, channels, launch sequence. Commercial architecture that turns launches into traction.
→
03
UNICORN IDEA → MVP → SCALE
From napkin to fundable business. Mission, investor narrative, beta launch, growth engine — built in sequence.
→
04
PERFORMANCE MARKETING
Paid media with real accountability. $10M+ managed. Every campaign built around ROAS and CAC reduction.
→
05
FRACTIONAL CMO
C-suite marketing leadership without the full-time overhead. Strategy, team, budget, board comms — embedded.
→
Selected Work

RESULTS THAT
COMPOUND.

← Drag to explore
01
E-Commerce • Fractional CMO
HAIR CUTTERY — POST-BANKRUPTCY CMO
Built entire marketing function from zero. Rebranded 3 product lines, launched on Amazon + Walmart.
+25%
Weekly Revenue
10→28%
Digital Bookings
12
Team, 9 Mo
02
D2C • Amazon Growth
LOVE WELLNESS — DTC & AMAZON
Improved DTC profitability and Amazon performance while dramatically lowering CAC across all channels.
+46%
Amazon YoY
-50%
CAC Reduction
03
Health AI • GTM Launch
HEALTH AI STARTUP — GTM STRATEGY
No commercial strategy pre-launch. Ran exec workshops, built ABM playbook, launched on schedule.
On-Time
Product Launch
ABM
Sales Strategy
04
CPG • Fortune 100
F100 CPG — APAC PRICING HARMONIZATION
Post-merger pricing chaos across China, Japan, Korea, SE Asia. Built margin-neutral models across 4 channels.
4
Channels Aligned
Neutral
Margin
05
GenAI • F500 Consulting
GENERATIVE AI ADOPTION STUDY — F500
30+ C-level interviews. Vertical-specific AI adoption roadmaps informing a consulting firm's entire GTM strategy.
30+
C-Level Interviews
VoC
Insights Delivered
VIEW ALL
CASE STUDIES
→
"CORPORATE-LEVEL STRATEGY. DELIVERED AT STARTUP SPEED." 9 years — 300+ brands — $10M+ managed — Top 10% Upwork globally. We've done this before. We know what works. And we build systems that outlast the engagement.
Top 10%Upwork Global
300+Brands Served
9+ YrsActive Practice
What drives our work
COMMERCIAL STRATEGIC EXECUTION-FIRST DATA-DRIVEN HONEST SCALABLE SENIOR FAST COMMERCIAL STRATEGIC EXECUTION-FIRST DATA-DRIVEN HONEST SCALABLE SENIOR FAST
RESULTS GROWTH REVENUE CLARITY SYSTEMS PIPELINE POSITIONING EXECUTION RESULTS GROWTH REVENUE CLARITY SYSTEMS PIPELINE POSITIONING EXECUTION
PROCESS
How We Work

THE ENGAGEMENT
MODEL.

No onboarding decks. No status meetings for the sake of it. We move fast because we've done this before.

01
DISCOVERY
Deep dive into your business, market, and goals. Diagnosis before prescription.
02
STRATEGY
Positioning, channels, sequencing, and commercial success metrics defined.
03
EXECUTION
We build and run — campaigns, content, or the full marketing function.
04
OPTIMIZE
Data-driven iteration. We measure and double down on what's compounding.
05
SCALE
Systems and team structure for sustainable, repeatable growth.
Industries

WE'VE WORKED ACROSS

SaaS
B2B Software
Health AI
Digital Health
E-Commerce
DTC & Marketplace
CPG
Consumer Goods
Manufacturing
Industrial
Consulting
Professional Services
Fintech
Financial Tech
EdTech
Education
Retail
Omnichannel
D2C
Direct to Consumer
SaaS
B2B Software
Health AI
Digital Health
E-Commerce
DTC & Marketplace
CPG
Consumer Goods
Manufacturing
Industrial
Consulting
Professional Services
Fintech
Financial Tech
EdTech
Education
Retail
Omnichannel
D2C
Direct to Consumer
9
About

NEARLY A
DECADE
BUILDING
ENGINES
FOR GROWTH.

From Fortune 500 consulting to health AI startups, post-bankruptcy retail to APAC CPG multinationals.

Read More →
Core Skills
GTM Strategy
Expert
Performance Marketing
Expert
Content Marketing
Expert
Brand Positioning
Expert
ABM Strategy
Advanced
HubSpot / Keap CRM
Advanced
U
Top 10% on UpworkTop Rated — Consistent 5-Star Delivery

LET'S BUILD SOMETHING WORTH TALKING ABOUT.

Pre-launch, stuck at a ceiling, or rebuilding from scratch — the first conversation is always free and maps exactly where to start.

View Case Studies
Services

BUILT AROUND
ONE QUESTION:
WHAT MOVES REVENUE?

No vanity metrics. Every service connects directly to commercial outcomes.

✍

CONTENT MARKETING

Editorial systems that generate authority, earn qualified traffic, and shorten sales cycles — not fill a calendar.

  • Content strategy & editorial planning
  • Long-form SEO & thought leadership
  • Social media systems & distribution
  • Newsletter & owned audience building
  • B2B content for pipeline acceleration
🚀

GTM STRATEGY

Commercial architecture that turns launches into traction. Positioning, ICP, messaging, channels, sequence.

  • Market & competitive positioning
  • ICP definition & persona development
  • Go-to-market playbook creation
  • ABM strategy & sales enablement
  • Executive alignment workshops
💡

UNICORN IDEA → MVP → SCALE

From napkin to fundable business. Mission, commercial foundations, beta launch, investor narrative — in sequence.

  • Mission, vision & business model
  • Beta product launch strategy
  • Early customer acquisition playbook
  • Investor deck & pitch support
  • Interim CMO / marketing exec support
📈

PERFORMANCE MARKETING

$10M+ managed across Google, Meta, TikTok, LinkedIn, Snapchat, Pinterest. Built around ROAS and CAC reduction.

  • Google Ads & paid search
  • Meta (Facebook/Instagram) campaigns
  • TikTok, Snapchat & Pinterest ads
  • LinkedIn B2B lead generation
  • CRO & landing page optimization
👑

FRACTIONAL CMO

C-suite marketing leadership without the full-time overhead. Strategy, team, budget, board comms — all embedded.

  • Marketing roadmap & OKR setting
  • Budget architecture & allocation
  • Team building & vendor management
  • Board-level reporting & investor comms
  • CRM strategy (HubSpot, Keap)
  • Brand identity & market positioning
  • Digital transformation leadership
  • Sales & marketing alignment
Case Studies

RESULTS THAT SPEAK
FOR THEMSELVES.

Engagements across AI, e-commerce, manufacturing, and B2B.

E-Commerce / Consumer Goods
HAIR CUTTERY — POST-BANKRUPTCY CMO
PE-backed Hair Cuttery emerged from bankruptcy with no marketing team. Needed urgent rebranding across salons, products, and digital channels.
RebrandingTeam BuildingE-Commerce Launch
+25%
Weekly Revenue
10→28%
Digital Booking Rate
+15%
Avg Guest Spend
12
Person Team, 9 Mo

Built and scaled a 12-person team. Rebranded Hair Cuttery, Bubbles, and Cibu haircare — launching Cibu on Amazon and Walmart.

D2C / E-Commerce
LOVE WELLNESS — AMAZON & DTC
Needed to improve DTC profitability and Amazon performance while lowering CAC. Optimized paid media and built a data-driven GTM roadmap.
+46%
Amazon Gross Sales YoY
+77%
Customer Acquisition
-50%
CAC Reduction
Artificial Intelligence / Health
HEALTH AI STARTUP — GTM LAUNCH
A health AI startup nearing launch had no commercial or GTM strategy. Ran executive workshops and built a lean ABM-driven GTM plan.
On-Time
Product Launch
ABM
Sales Strategy
Industrial Manufacturing
GLOBAL MANUFACTURER — COST REDUCTION
Commodity price increases causing COGS margin leakage. Diagnosed root causes and implemented OPEX efficiency projects across two sites.
18%
Operating Margin Improvement
CPG / Fortune 100
APAC PRICING HARMONIZATION POST-MERGER
F100 CPG company merger creating inconsistent trade pricing across China, Japan, Korea, and SE Asia. Built margin-neutral pricing models across 4 channels.
4
Channels Harmonized
Neutral
Margin
Consulting / Enterprise AI
GENERATIVE AI ADOPTION STUDY — F500
Top consulting firm wanted to understand F500 GenAI adoption. 30+ C-level interviews synthesized into vertical-specific AI adoption roadmaps.
30+
C-Level Interviews
VoC
Insights Delivered
Ready to Build?

YOUR NEXT CASE STUDY
STARTS WITH A CONVERSATION.

Start a Conversation →
About

CORPORATE-LEVEL STRATEGY.
EXECUTION THAT SHIPS.

Nearly a decade building marketing engines for companies that can't afford to experiment — from Fortune 500 consulting to health AI startups, post-bankruptcy retail to APAC CPG multinationals.

The work spans GTM strategy, brand positioning, performance marketing, ABM, CRM systems, and B2B growth. Every strategy connects to revenue, margin, or market position.

Fractional by design — embedded as a senior marketing executive without the full-time overhead.

U
Top 10% on UpworkTop Rated — 5-Star Delivery
SaaSHealth AIE-CommerceD2CB2B EnterpriseCPGManufacturingConsultingFintech
Strategy & Leadership
Fractional CMOGTM StrategyBrand PositioningMarket ResearchExecutive WorkshopsInvestor Narratives
Growth & Marketing
Performance MarketingContent MarketingABMSEOEmail MarketingSocial Media
Paid Channels
Meta AdsGoogle AdsTikTok AdsLinkedIn AdsSnapchatPinterest
Tools & Systems
HubSpotKeapAnalyticsA/B TestingCRM Architecture
Career

THE WORK THAT BUILT THE PRACTICE

Present
FRACTIONAL CMO & GTM STRATEGIST — MAD MARKETING
Consulting across SaaS, health AI, e-commerce, and B2B. Building GTM strategies, leading performance marketing, and operating as embedded CMO for high-growth companies.
Enterprise GTM
CMO ENGAGEMENT — HAIR CUTTERY (PE-BACKED)
Built the marketing function from zero post-bankruptcy. Hired 12-person team, rebranded three product lines, launched on Amazon and Walmart, drove +25% weekly service revenue.
AI Strategy
GENERATIVE AI ADOPTION RESEARCH — FORTUNE 500 CONSULTING FIRM
Conducted 30+ C-level interviews across industries. Delivered VoC insights and vertical-specific AI adoption roadmaps.
Health AI
GTM LAUNCH — AI DIGITAL HEALTH STARTUP
Stepped in as interim marketing executive. Ran executive alignment workshops, built ABM strategy, and delivered lean GTM plan that got the company to launch on schedule.
Since 2015
PERFORMANCE MARKETING — 300+ GLOBAL BRANDS
Led paid media across fashion, jewelry, health/supplements, pet products, kitchenware, and more. $10M+ managed. ROAS of 2–12x across platforms.
Insights

THINKING OUT LOUD
ABOUT GROWTH & STRATEGY.

Essays, frameworks, and observations from the front lines.

Featured Essay
📍
GTM Strategy
WHY MOST GTM PLANS FAIL BEFORE LAUNCH — AND THE THREE THINGS THAT ACTUALLY DETERMINE TRACTION
Most GTM failures aren't product failures. They're sequencing failures. The team ships a great product into a market they haven't earned the right to sell to yet.
March 2025 · 8 min readRead Essay →
📊
Content Marketing
THE CONTENT TRAP: ACTIVITY VS. STRATEGY
Publishing 3x a week isn't a strategy. It's a production schedule with no commercial logic.
Feb 2025 · 6 minRead →
🚀
Startup / MVP
FROM ZERO TO $250K: WHAT THE FIRST 90 DAYS ACTUALLY LOOK LIKE
Not the polished version. The actual sequence — what to build first, which metrics matter.
Jan 2025 · 10 minRead →
🤖
AI & Marketing
WHAT 30+ C-LEVEL CONVERSATIONS ABOUT GEN AI REVEALED
After interviewing executives across Fortune 500 companies, the patterns were clear and mostly counterintuitive.
Dec 2024 · 7 minRead →
💰
Performance Marketing
THE ROAS NUMBER THAT'S LYING TO YOU
Platform ROAS is not your real ROAS. Here's how to calculate the number that actually matters.
Nov 2024 · 5 minRead →
Contact

LET'S BUILD SOMETHING
WORTH TALKING ABOUT.

The first conversation is always free.

🌐
Website
madmarketingsol.com
✉
Email
[email protected]
💼
Upwork
Top Rated · Top 10%
📍
Availability
Open globally for new engagements
Good fit for
  • Companies between $500K–$50M revenue
  • Founders building toward first or next raise
  • Teams without a senior marketing leader
  • Products nearing launch with no GTM plan
  • Brands with budget but no strategy